We pass our data and our information through our ISP’s. They have the ability to sweep data about us, inject adverts and code into our browsing. The have the ability to censor and limit what they think is right and appropriate. But how far should we allow this trust to go?
Sure, there are some legislative regulations to which they must comply (snoopers charter stuff), but they have the ability to make money out of your clicks, artificially promote information in their own interests and track your very lives.
Yet on the whole we trust these people, trust them to listen into our lives and to help us on our journey around the web (suggested sites and redirects). But should we?