After all the hype of Apple Watch, big screens and iOS 8, the launch of new Apple products went ahead last night. I just can’t help being underwhelmed. Big screens to catch up with the competition, NFC support to, err catch up with the competition and an iWatch to catch up with the competition. I’m not sure there is enough there to make people want or need to upgrade.
Still, I’ve no doubt that Apple will do what they do best – they will make it easy to use, make it pervasive and perhaps more importantly create an unstoppable frenzy of consumer demand.