How the Tories have changed. They have embraced elements Blairism and decided marketing is better than real policy; sound bites are more important that real decisions; and honesty is allowed to be embellished to sell the Tory message. A lot of the Sunday rags and online web sites have made great fun mocking the Tory need to airbrush Cameron's picture to make him look – well who knows – perhaps more human? less like a dodgy car salesman? less like an Etonian toff?
My favourite site out there has to be 'Airbrushed for change' by http://mydavidcameron.com where there are a multitudes of mockup's of the latest Tory posters. Perhaps my favourite is entitled 'This is going to hurt. Don't worry your not going to feel a thing.' or 'My chums from school and I are going to absolutely, thoroughly, bloody-well sort the country out.'
Either way it's good for a laugh at the latest tory sham sales campaign – aimed to make you all think that it's in your interest to vote tory.